Pricing Trends to Consider When Valuating Your Product

Pricing your products and services such as those offered by Herndon towing can be quite challenging. When it comes to products, you want to account for the cost of the product and use price points that customers can afford. Additionally, you want to generate enough revenue to continue your operations. Outside all business factors, you want to ensure your prices are quite competitive. If you go for low costs, it will attract customers but generate less revenue. On the other hand, higher prices will send customers to your competitors. Overall, what you will be looking at is to make the right pricing decision.

When it comes to reaching this decision, there are different models you can use. The most important thing is to understand what is trending among your competitor. Here are some important pricing models you can go by, according to what is trending.

Machine learning pricing

This form of pricing is also known as machine learning pricing or predictive pricing. It involves artificial intelligence to analyze trends and historical data to determine the best possible prices. The algorithms used may look at various data points such as buyer purchase history, competitor prices, and current market demand. One form of machine learning pricing you might be familiar with is sales forecasting. It makes use of data from your business sales history such as the number of deals closed at a specific price point to predict future sales. You might also conduct a sales forecast to see what revenue would look like at various stages of your business.

Value-based pricing

Value-based pricing involves pricing your products or services based on what your customers are willing to pay. Rather than making pricing based on what you think the cost should be, you analyze the value customers will get from your products or services and price accordingly. The success of this strategy is based on in-depth analysis and understanding of your target market as well as a buyer persona. You will be using these insights to understand what your customers want from your products. A common practice is to have conversations with your customers to understand what they would spend after already having used the product.

Transparent Pricing

Today’s consumers have more information than before about what they need to purchase and will always weigh options before making the final decision. They no longer have to visit every business they are interested in, but quickly rush online to aim their decision-making. Given all these factors, transparent pricing involves recognizing the access that customers have and giving them the information they need to make their decisions. They should easily find prices on your site and understand what they are paying for. Additionally, being transparent also means outlining the features included in your products and making customers understand what they are paying for.

Another common pricing option is subscription pricing. A growing number of services and products are offered on a subscription basis, be it video streaming, beauty products, among others. This form of pricing helps businesses to generate a consistent stream of revenue and develop a long-lasting relationship with a business.

What You Need to Know About Customer Communication Management

If your job involves speaking with customers, then you belong to the customer service department. While dealing with customers in the carpet cleaning business, came to understand that customer service is not just a concept that is restricted to one department of a company. However, it is a business strategy that should be enshrined into your corporate culture. It should never matter if you are just in customer service, marketing teams, or sales, but all your employees should be customer-centric and fully focused on creating delightful experiences.

One place to work on and improve is customer communication. You need to have a standardized approach on how to engage with your customers and create delightful experiences. When you have set upon norms and communication standards, everyone working in your firm will it easy to engage with customers and create memorable experiences

Customer communication management

Customer communication management refers to an outbound strategy used by a business to communicate with its customers. In many cases, it is executed with the use of tools and other software that localized communication into a central place. Ultimately, it will help other departments including marketing, sales, and service teams in optimizing customer engagements.

Customer communication should not be limited to customer service teams only. It is a strategy that should involve everyone dealing with your business. You need to centralize your outbound conversations to an accessible space and encourage your departments to work collaboratively. Outbound communication will come in two forms; either through live interactions such as phone calls and in-person conversation and then in digital interactions that are conducted through written mediums.

Live interactions are normally recorded on support tickets. This is because these conversations are completely personalized and will only be important to a specific customer. On the other side, digital interaction can be relevant to your entire customer base. You need to ensure customer communication and interactions are well recorded so that further actions can be taken in the case that is the process.

There are different customer communication management software you can use to enhance and advance communication with your customers. You can use HubSpot which is a platform that brings together marketing, sales, and customer service into one platform. It is a tool that can manage both live and digital interactions. It is also a marketing and sales as well as emailing tool that helps teams to be proactive and engage with customers.

You can also use SMS communication tools such as TrueDialog. You can use this tool to send text messages to your customers. You can use it to distribute offers such as coupons and surveys, and send important notifications to your entire customer base. You can use the platform to give a chance to your customers to also respond to the questions you have and seek any clarifications we need.

Make use of customer service tools that use intelligence and knowledge base as the center of their communication. Once the knowledge base has been building, you can create features such as chatbots and service workflows.

How Business Automation Liberates You and Your Team

As a business leader, the activities you carry out on a day to day business may be the defining factor between success or failure in your business. There are a lot of other tedious tasks you might find dragging you back.  To have a smooth operation of your tasks, it is important to automate your tasks. Tow trucks in Richmond have mastered the art of automation and stand ahead of the competition when it comes to service delivery. Business automation will help you deliver tasks in a fast and efficient manner.

Here is the top of the benefits associated with business automation.

Increases productivity

Business automation will allow you and your team to put the focus on high impact work. 90 percent of employees report boredom with repetitive tasks that would otherwise be automated. You can use different automation software to speed up business processes, eliminate repetition, and perform tasks with a high level of precision. Automation will help you build and execute tasks that are well-tailored to your company.

Saving money

Automation will help save money for your business. It will help you save costs and increase your revenue. Implementing automation software can help generate a high ROI on your business will see your revenues surge. Businesses will be able to achieve a high ROI with streamlined processes. Setting up automation too can be an upfront investment, but it becomes a very valuable investment in the long run. Automation can help you with your hiring decisions, help you make fewer mistakes, and lower your operational costs.

Creates consistency

Automation helps in creating consistency and standardizing operations. With standardized processes and workflows, automation will help your team create and maintain a very consistent output. Tasks performed by human beings become prone to errors. The human brain disengages when tired or bored. With automation tools, there will be no room for the brain to get tired. Implementing automation processes across your business will ensure high quality and efficiency in service delivery.

There are different areas of a business you can automate. One area you should consider automating is finance. Automation will help in maintaining the financial health of your company. With the right accounting software, you will be better placed to estimate project proposals, track time efficiently. have better reporting on invoicing and payment reminders, automate credit card and billing as well as reporting.

You should also consider automating your marketing department. Data shows at least 75 percent of marketers use at least one automation tool when creating campaigns and emails, tracking and analyzing data, creating and hosting their landing pages, scheduling emails, integrating their CRM systems, and tracking data on their websites.

You should also consider automating your sales processes. Any small business can compete with large businesses if it is well armed with the right tools. Automating sales processes will mean valuable time will be spending on tasks such as logging deals into CRM systems and tracking all sales operations. Every business unit requires some form of automation to ensure tasks and processes are performed in the right manner and with a high level of efficiency.

Core Components of a Strong SEO Strategy

If you go to your favorite browser today and search cheap towing Alexandria VA, both organic and paid results will pop up on search engine results pages. The results you see are determined by various factors according to the rankings preferences of search algorithms. Search engines have a single goal, which is to provide users with the most relevant answers and information.

Every time you perform a search, algorithms will choose pages that are most relevant to your query. The information that users get is based on the relevancy between the search query and content on the page and the authority of a site. Search engines keep their algorithms secret, to avoid manipulation. However, search engine optimization comes in to unveil the factors that determine the rankings and results displayed on search pages.

To better the chances of your site showing on the first page of search results, you must understand the three most important components of SEO. Let’s have a discussion.

Technical setup

For your site to rank, the first thing that search engines need is to find the site. It will scan for appropriate keywords and add them to its database. There are a couple of technical things you must get right. The first is website navigation and links. Search engines need to crawl sites and follow links to determine a site’s relevance. On your articles, ensure that you embrace a simple URL structure. Work on your page speed to minimize the load time. If you have dead or broken links, ensure they are appropriately redirected. You also need to submit a sitemap of your site as well as robots.txt files.


The second most important factor determining ranking in sites is content. Every time you use search engines, you are looking for content- i.e, information that would solve your problem. This content might come in different ways and formats including blogging, web page, posts, video among others. Content is what customers are looking for when searching for answers. Search engines use content to determine how to rank a page.

While crawling a page, it will analyze factors such as content length, structure, and quality to determine its relevance. Be guided by keyword research when writing your content. When you write your content, ensure you follow the guidelines of on-page optimization. Make full use of optimized keywords on your post title, URL, H1 tags, within the first 100 words of your paragraph and in meta tags and meta descriptions.


In its desire to provide users with the most relevant answers, Google and other search engines give priority to pages that have links. This is where backlinking comes on. Every time another site mentions your site, your site gets a backlink, and its ranking increases. Google will use the quality and quantity of links as a signal that your site has authority. You need to embark on a strategic link building strategy to boost the rankings of your site. To build good links, you will need to be creative, think strategically, and be patient with the process.

Why SEO is important to your business website

Search engine optimization (SEO) is a strategy that aims at improving your website’s overall visibility. It draws more traffic and brings the site at the top of the search results.

Why SEO is important for a business website

In today’s competitive market, you want your business to appear on top search results. It’s estimated that 80% of internet users search for products and services online, so you should optimize your site. Here are the benefits of SEO for a business website.

SEO helps in SERP rankings

When your website shows on search engine results pages, you’ll connect easily with your target audience. Keep in mind that more than 75% of internet users don’t go beyond the first page. This is one of the reasons why you should stay on top of the game when it comes to search engine optimization. If you don’t use SEO techniques, your competitors will zoom past you in SERP. By getting on top of the search results, you’ll have a continuous stream of website visitors.

To build your brand

If you want to build your brand through SEO, user experience should be a top priority. The brand image is about what the visitors feel about you, so you should tap into the incredible power of search engine optimization. Make sure you focus on user experience modules like being usable and accessible. After all, Google gauges the overall user before deciding whether it should rank high. To increase your odds of success, you can’t ignore the power of inbound marketing elements in SEO. Other elements that can help to improve brand credibility are quality backlinks. But you can’t build your brand overnight- it takes patience and commitment.

Impacts the buying cycle on your site

The way you present content on your website will influence the buyer’s decision. SEO is an effective marketing tool that influences the buying cycle. It enhances the visibility of your website so that potential customers can find what they are looking for. With the right keywords, customers will come to your business which increases the chances of closing a sale. Use SEO tactics that give answers to potential customers.

Boosts authority of a website

Domain authority is a metric that compares the strength of your website to that of the competitors. To attain a higher score, you should improve on-page SEO. As you rank high on the search engine, you’ll be ahead of the competition. The idea is to earn more clicks than other businesses in your niche. If you don’t know how to implement SEO, you may get drowned by the heavy hitters in the industry.

Cost-effective marketing strategy

Search engine optimization targets people looking for products or services online. However, running an SEO campaign is more than just using the keywords. It’s about creating a meaningful experience that appeals to viewers. Due to the inbound nature of search engine optimization, it’s more cost-effective than other marketing strategies. To implement your SEO campaign, you should research the keywords that accurately describe your business. Focus on 2-3 keywords and a few secondary keywords. And once you land on top of the search results, you can invest small on pay-per-click (PPC). Of course, the benefits of SEO will never stop paying off.

Final thoughts

Having an optimized website is an absolute necessity in the success of your business. If your competitors are ranking high on the search engine, its time you work your way up through SEO.

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How to Sell Your Services Online

onlineDo you own a service-oriented business such as Platinum Access Limos and looking forward to increasing the amount of business you generate online? Any service based business faces a couple of challenges especially when looking forward to scaling. You can have an online store where you sell your services and products, but having an online store is just not good enough. You need to roll your sleeves more.

We are going to look at sure ways you can use to ensure that you sell your services in the most effective way;

Establish an online presence

The first and obvious move you will need is to establish an online presence from where you will be selling your services. You need to build an online presence and customers will find you. This means you need to make a website and put your contact information on a page along with a list of the services you offer. You also need to include a lot of other information that your potential customers will find useful. Besides that, you will need to build trust with your customers to perceive your business as credible.


You need to work on testimonials. Testimonials are very important and have the power of tapping into the consciousness of people and help them reach an emotional level. Many people tend to trust what others say about a product or service and testimonials will be very important in helping you reach this.

Customer Reviews

ReviewsCustomer reviews will also be very important in helping you reach your sales goals. You need to give a chance for other customers to leave their reviews. People are so much influenced by social proof and will find testimonials very important in determining whether to buy a product or service. Testimonials also help in providing a constructive feedback.

Search Engine Optimization

You should get deeper into the world of search engine optimization in pushing for your services online. When you optimize your website, it means you will drive a lot of traffic to the site and grow your customer base. SEO is very important in achieving your online presence. You need to understand that SEO techniques are not a one-time thing, but rather a continuing effort.


Blogging can be very important when it comes to establishing an online presence and promoting your services. Blogging creates a unique way to engage your target market and tell them your brand’s story. By blogging, you will let people know everything about your services. You will need to craft excellent and useful content that is quite intriguing.

Why You Need to Have a Mobile Friendly Website

mobile friendlyWe are living in a fast-paced digital world and constant advancements in technology have made information to be accessible instantly. This means people are even hungrier for more information and better services. People normally acquire this information from websites. It is therefore very important to ensure that web developers provide site visitors with the best experience as possible when visiting websites. This calls for the need for developing mobile-friendly websites.

What is a mobile-friendly website?

A mobile-friendly website is one that is designed to display website contents on mobile, tablets and smartphones without losing its consistency across various devices. It is highly optimized for mobile devices making it easier for mobile users to read desired content easily and navigate with ease on the sites they choose to visit.

A mobile-friendly website is built to adjust its screen size as well as resolution when users access the website using mobile devices. This means users are able to find what they are looking in a matter of seconds.

Why Have a Mobile Friendly Website

It is very important to have a mobile-friendly website due to a couple of reasons. First, a mobile-friendly website will have a huge impact on your business. Today, mobile usage has by far exceeded desktop usage when looking for products and content online. This means that if your site is not fully optimized for mobile, you are greatly going to miss out on potential customers and sales.

If your business has not gone mobile, there is not a better time to do it than now. If you make your site mobile in a friendly way, you are going to realize an increased traffic to your site. This is because of the growing number of mobile users. You will attract a large number of users because you are providing them with a mobile experience.

A mobile-friendly website also delivers a better user experience. Majority of your visitors are now using their smartphones and tablets to check on what you offer. So if you can provide a desktop experience, as well as a superior mobile experience, you stand to benefit a lot. With a mobile-friendly website, you are also going to realize increased conversion rates. When more traffic is coming to your site, you will have better opportunities to engage your target customers, and this leads to quality leads.
A mobile-friendly website is also very important when it comes to reducing bounce rates. This means you are providing your site visitors with an intuitive design and experience and this makes them stay on your site for longer.

Best Way to Advertise your Website

SEOYou may have one of the most effective product in the world, but if you do not carry out an effective marketing, no one will know about it. Just because you have a working website hosted on the net doesn’t mean that each web surfer will come flocking to it. No one will know your website if you do not advertise it. There are several ways you can go about it if you want to get your website up there.

Here are top of the methods you can use to make your website more discoverable.

Focus on SEO

Before you begin working on the contents of your website, you need to evaluate the SEO tools that will help you in the process. You can use the Google Keyword Planner to help you in finding the best keywords for your target market. You need to focus on long tail keywords as they can be very effective in ensuring you get a quick traffic. SEO is very important in ensuring that your website is discovered by the outside world.

Social Media Marketing

The world of social media has completely evolved. You need to create a social media account and interact with your customers as doing so is among the most effective ways of promoting a website. There are different social media accounts that provide business with effective and excellent platforms to advertise their business and websites. You may consider running contests and giveaways for maximum customer interaction.

Search Engine Listing

A simple way to have your website up and running is to submit it to search engine listings. You need to submit the URL of your site to search engine directories such as Google, Bing, and Yahoo so as to have your site indexed. These search engines offer free listing services and can be very resourceful in ensuring your site is discoverable to the larger internet community. Enlisting your website to search engines is the first step you have to do in promoting your website.

Reciprocal Linking

LinksOne way of showing search engines that your website is trusted is by having other websites link to your site. When you want to promote your website, there are options such as guest blogging, link exchange, forum posting and doing news articles. You should avoid linking your website to low-ranking and low-quality websites. This is because search engines are interested in higher ranked websites as that is where all the ranking juices exist. You need to put a lot of focus on links that are particularly useful to readers.

Quality Content

You need to put a lot of focus on offering quality content on your websites. The main reason you are writing blog content is to offer a quality read to your visitors. Ask yourself if you are giving them the information they want and if what you are offering them is fresh always. Creating quality content is very important to your website and its overall ranking. You need to write the type of content that people want to read from your websites. Try to establish your authority on the specific niche you have decided to write about.




Top Website Design Trends and Ideas

TrendsThe average internet user may not be able to notice what is happening on the websites, but web design trends are always changing. We can all agree that a good look at internet users in the 1990s can tell the big changes they are able to see on today’s websites. However, noticing more subtle changes in the design of websites can as well happen each year. The shifts in terms of website designs are slow, but it is worth to pay attention to them. You need to ensure that any website you create works well on both mobile and website.

Here are top design trends you need to observe when creating your next website;

Responsive Design

Having a responsive design for your website is not a new thing, but it is very important to achieve it. You need to ensure that your site works well on both desktop and mobile versions. Visitors will not be sticking around if your website does not work well with mobile devices. When you have a responsive website, each page has the same copy in terms of content, images, and elements, irrespective of the device used to view it.


You might have noticed that a lot of business websites are now using a little pop-up window at the bottom right side of the screen. This window gives you a chat to chat with a representative. Adding a chat window means that any visitor with a question regarding your business can send it and have the answer send right away while they are online. You can also program your chatbots to answer the most common questions about your business.


AnimationAutoplay videos are very much common on websites today. However, the beauty about it is that you can add some movements to your web design using some simple animations. A growing of websites are now including animations in the background or images. A good animation has the power to draw the eye of a visitor, without distracting a visitor from the main information they want to see. Adding animations is a web design trend that makes websites more engaging and adds some personality.


Microinteractions is one of those issues that take user engagement to a whole new level. There are those animations that respond to what a user does on the page. When you notice that a website is reacting to your mouse movements, then these are what we call microinteractions.